Lipton Tea ends cruel animal testing

Source: http://www.peta.org/b/thepetafiles/archive/2011/01/31/victory-lipton-ends-cruel-animal-tests.aspx

We are thrilled to announce that after more than 40,000 supporters of PETA and its affiliates around the world sent e-mails to Unilever (the world’s largest tea maker and the makers of Lipton Tea and PG tips), urging the company to stop testing tea on animals and after we met with Unilever representatives, the company agreed to halt all such tests worldwide. In a message just posted on its website, Unilever states, “Unilever is committing to no animal testing for our tea and tea-based beverages, with immediate effect.”

Thanks to everyone who responded to our online action alert, no more piglets will be infected with E. coli toxin and have their intestines cut apart while they are still alive, no more rats will have holes cut into their intestines and be fed tea ingredients through a tube in their throats, mice won’t be suffocated or have their necks broken, rabbits’ heads won’t be cut off, and other cruel tests that involved tormenting and killing animals simply to study the health effects of tea products and ingredients will no longer take place.

Not one of the experiments that the company conducted was legally required for beverage makers, and regulators have stated that animal tests are not required to prove a health claim about a product.

With this victory, the suffering of animals for Lipton and PG tips teas ends. Lipton joins many other tea and beverage companies—including Stash Tea, Luzianne Tea, Twinings, Honest Tea, Ocean Spray, Welch’s, POM Wonderful, and Japan-based tea giant ITO EN—in being cruelty-free.

The power of the voice of the people: http://www.examiner.com/natural-health-in-national/breaking-news-lipton-tea-agrees-to-end-cruel-animal-tests-immediately?cid=parsely#parsely

It only took a few weeks for this to happen.  Never underestimate the power of signing petitions and pushing for reforms.  Every voice counts.  Every click of a button counts.